Jeff Israel category archive

Virtual Office Websites (VOW’s) – Friend or Foe?

July 22nd, 2009 | Jeff Israel, News you can use | 3 comments

friend-or-foeMany brokers have expressed concern or confusion regarding Virtual Office Websites.  What is a Virtual Office Website?  Why do you, the REALTOR®, need to know about it?  And how do I, the MLS geek, administer one?  I spend untold hours speaking to other MLS professionals (thank you Amanda Tester), NAR, ARA, attorneys, and the AREC.  I conduct VOW lectures to Boards of REALTORS® throughout the State and I always learn something new from particularly bright brokers and Association Executives.  The question I am most often asked is what will VOW’s do to my real estate business?  Are they a friend or foe?  I will attempt to answer these questions and hopefully alleviate some of your fears. read more

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