What Is Your Biggest Fear In Housing Market?
So many times over the last six months, potential clients have told me that they just want to hold off until things get better. My next question to them is what their biggest fear is. Personally, if I want something, I am going to figure out how to get it. That use to be the nature of America. Now, we have take a passive role to buying things. Do not get me wrong, I am not saying one is right or wrong over the other. What one has to think of is what is best for them and the people that it concerns.
What you have to do is look at what your biggest fear is. I had one customer tell me that their fear is that they might not qualify for the loan. Well, frankly, if you do not apply, you definitely will not qualify. But, if you take a leap of faith, a good loan office will explain to you why you can not qualify and what you need to do to get qualified. It is what we do and what all loan officers should be doing across the country. We owe it to our customers, our share holders, and the potential clients that are still out there.
In another case, I had a client tell me that his job might not be there tomorrow. I asked him exactly what he did and how long he had been on the job. He was a civil servant that had been on the police force for 11 years. So, unless there are skeletons in his closet, I can not see him going anywhere anytime soon. What had him scared is the news of people being laid off.
What is bad is the fact that the American people have to be able to descern what is real, what is a partial truth, and what is just a smoke screen from the media. The think is, doom and gloom is what sales. If I want a popular site, I could just write about how much turmoil is going on in the mortgage and Real Estate industry and I would get a million comments. However, we at PREP chose the higher ground.
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