Positive Real Estate Professionals

In popular culture there are many brands that are so instantly recognizable that the company’s name pops into our heads seemingly without thought. Take for instance some of the branded logos below:

Just glancing at these logos I bet you were able to identify most if not all within a few seconds. These logos represent everything from technology to sports to non-profits to a nation. Logos are a pictorial representation of your business or organization. Granted we are a young organization but Positive Real Estate Professionals employs a logo on each page of this website and in the other media provided to the public. The effective use of logos should quickly evoke thoughts of what it represents. This is a prime example of how logos are used as a branding tool.

You may be wondering why I am writing about branding? The answer to that is simple, most business people use some form of branding. Do you have multiple websites with a similar look and feel that all center around your business? This similar look and feel is the basis of branding. Now consider the images that are common among your websites. These images could be a straightforward picture of you, the geographical area where you do business, or a logo similar to the ones above; all of these images are tools for branding.

If you are looking to establish a brand recognition for your business, I would suggest that you take a look at what you are already doing from your business cards to your websites. Are you using a logo? If you are using particular colors or a logo are they present somewhere on the material consumers are getting. Having your logo on all of the materials you disseminate to consumers promotes brand reinforcement. Brand reinforcement is what helps to create the association between your logo and your business in the mind of consumers. Take for example the following logo:

First off, I am fairly certain that you knew almost immediately what organization this logo represented. From television ads to internet marketing, this logo is included in virtually all of the material that this organization disseminates. This repeated use of a logo promotes brand reinforcement and general ideas of the organization’s purpose. You may be thinking that it is difficult to promote a message through a brand but consider this. After identifying the organization associated with this logo, what thoughts popped into your head? Were they general thoughts like charitable organization or something similar. There can be as many thoughts that pop into one’s head as there are people. For the logo and its meaning to convey what is intended it must be easily recognizable and backed up with positive actions by the organization to reinforce the intended message. Are you branded? And what message does your brand convey?