Positive Real Estate Professionals

For those of you that do not know, my days and evenings are spent marketing Positive Real Estate Professionals. I love what I do and I do it well. I get to talk to all different types of people on a daily basis. Some are bright and cheerful and some are all about doom and gloom. Having them all over the spectrum is what makes my job so fun. With that said, the most common thing that I hear daily is “I have not done any business since ‘Fill In The Blank’ .” My question in response to their statement is simple; “What have you do to generate business?” The answers that I receive are just as all over the spectrum as the people that I deal with. It is this particular question that I want to break down and look at in today’s article.

Let’s first start off by stating the first rule of Karma; “You get out it what you put into it”. Or, if you prefer, “You reap what you sow”. There is not much more of a simpler way to state it. I was talking to Sandy Noll today and I was reminded of something that she told me a long time ago. “When I blog, my phone rings. When I do not blog, it does not ring.” Personally, I would have to agree with this statement. On top of that, it links right back to the first rule of Karma. With that said, I guess the question is do you practice the first rule of Karma? If the answer is anything other than a resounding “Yes” then that is the first thing that you need to correct. If the answer is “Yes” and you are not gaining business from what you are doing, then you might need to look at what you are doing.

When Positive Real Estate Professionals launched back in March of 2009, it was part of our strategy to help our members maximize their marketing potential on the internet by integrating social media into the network. We have accomplished this and continue to expand the tools daily to get more and more results from what we do. Our systems are built with the busy Real Estate professionals in mind. We were not wanting to create more and more work for them to do. We wanted to add a product that would actually cut down the need to do so much to still obtain the same or greater benefits. The reason that I bring this up is because many people think that the internet is not the way to go. Less than 20% of the Real Estate industry professionals are actually active on the internet in one form or another.

With that said, I have to ask why? In the same breath I can answer that question in stating that people are scared to move out of their comfort zone or they are scared of change. Several years ago, I had to read the book Who Moved My Cheese. In the book, there were 4 characters. For those of you that have read the book, you know that there was Sniff and Scurry (the mice), and Hem and Haw (the little men that were the size of mice). You also know that one never adapts at all. The reason that I bring this up is a statement that Sandy Noll also pointed out to me today. “Did you know that 87% of all first time home buyers begin and end their home search on the internet?” she asked. I knew the number was high, I just did not know it was that high.

So, if it is that high, then how are you being found. If less than 20% of Real Estate professionals are utilizing the internet to gain the 87% of the first time buyers, what is the other 80%+ doing? Are they living off the 13% of first time buyers that have yet to be turned on to this revolution? I do not think so, but I really have to wonder if they invest in their future.

“Oh Lord, here goes his sales pitch of why I should join their Real Estate network” I hear burning in my ears. Well, actually, no. My thought for this article is not to pitch what PREP can do for you. It is to pitch what you can do for you. If you decide that PREP is the avenue that you want to take, then great. But frankly, the fact that you think that you now need to start cutting a path though the internet so that people can find you easier is a start. With more than 200 different social networks available at your fingertips, just image the possibilities of what can be gained by just putting in an hour a day to get started.

I will leave you with this thought; “If You Do Not Change, You Can Become Extinct” (passage from “Who Moved My Cheese”).