Positive Real Estate Professionals

Over the time that I have spent on the internet, I have seen many people employ this strategy when it comes to blogging and social media. The first thing they do is take the proverbial “big bite” out of social media and sign up for all of the networks they can not really understanding what they can do for them much less knowing how to use them. Many people think that they can accomplish so much more by doing this. However, it goes back to the old way of thinking that the fact of the matter is, ‘less is really more.’

We can use quotes like putting the cart before the horse, leaping before looking, or speaking before thinking, and they all can refer to what people do wrong in the social media avenues. While social media is meant to help you succeed in gaining exposure, it can also help bury you just as fast if used wrong. So, now that I have told you what people are doing wrong and what the consequences are, would it be nice to hear what path should be taken? Fair enough. Now let’s move forward and get the horse in front of the cart where it belongs.

Before you take the time to join the possible 200 social medias that are out there, you need to first create a strategy. So many times I have seen people get involved in Facebook only to get sucked in to all the games and extras that can really become distractions with a system like that. Instead of networking with potential clients, they are defending their Mafia family. The same thing can be said of Twitter. While Twitter is great to keep up with updates from people, it too can be a little addictive when it comes to tweeting. You can also get spammed to death if you aren’t careful. Digg, Stumble Upon, Reddit, Mixx, and more are great for sharing articles. However, if you continuously share your articles, the other users in these systems can bury you so deep that there is basically no getting out.

So, with all of these road blocks, how does someone navigate through the land mines to get themselves recognizable on the internet. Well, I think the first part of being recognizable on the Internet is what I state in my article Internet Business Requires Internet Presence; creating a unique brand. Once you have been able to do that, then it is time to start blogging. Putting together a bunch of articles and just throwing them out there is not really smart. You have to think about what it is you want to say and then put it into words that people can understand. The last thing anyone wants to read is an article that talks over their head. Speak to the masses, not to the few. Once you have accomplished that, then it is time to move into the social media springs.

If you have the ability to be on a network like Positive Real Estate Professionals, then you have 50% of your job done for you, maybe even more. The network is designed to feed into Twitter and Facebook automatically as well as allowing you to tweet right out of your blog dashboard while never having to open another internet window. The biggest work that you have to do is set up your two accounts and then let it do most of the work for you. However, it does not stop there and this is where most people fail. In either of these systems, you have to create a following. It is great that PREP has their followings and you get to use theirs, but you also have to have your own as well. That means that you have to get into the system and locate not only people that would be interesting to you, but people that are interested in what you have to say. Once you do that, then you are ready to move forward.

Now, for the people that do not belong to a network like PREP, then you have even more work to do because you have to carry the entire burden yourself. If your system that you use can not be automatically integrated, then you have to share your articles with each site. Once you have figured out that part, it is up to you to get into the social media systems that you join and create a mutual following. The associations that you create will become important and you need to take this into account; if the person that you want to connect to is not very active, then they will actually just weigh you down. What do I mean by that? Well, when a person is not active and they sit on your list, then you need to get a least one more person to pick up the slack that the inactive one is creating. Now, before anyone jumps up and throws something at me, I am not saying to not friend these people. I just want you to understand what you are getting into in terms of social marketing.

So, in an effort to recap this article, let me give you an outline.

• Unique Branding
• Fresh relevant content
• Join a few social networks and learn the ins and outs of them
• Be active in the social networks
• If you do not want to be faced with this task, then pay the $100 and join a network like Positive Real Estate Professionals and let them do most of it for you.