Positive Real Estate Professionals

Just the other day I had a Realtor® tell me “Blogging is all Hype.” After digging deeper, I found the roots of her issues and had a very productive conversation with her. It seems that she was getting no visitors to her website even though it was a gorgeous website. It basically reminds me of the old adage of “All dressed up and no where to go.” I once asked the question of “If no one visits your blog, is it still a blog?” and never got much of an answer from the readers. Let me answer that question, “Yes it is still a blog!”

Whether or not people visit your blog does not make or break it from being a blog. What it does do however is hinder your ability to convert visitors to clients. Without visitors, there is not even the potential to garner new clients from your blog. With that said, that does not mean that blogging is all hype. In fact, the hype today is BLOGGING. If you do not believe me, talk to the millions of people that are successfully doing it for their business today. What got me started on this subject is that a good friend of mine actually asked me the other day, “If I have a business page on Facebook, should I keep it strictly business or should I talk about little Johnny’s first steps?” My answer was simple, if you are looking to gain business, then stick to business. You can still show people that you are human without discussing your personal life all the time. Adding some here and there is fine.

Every day I am asked how to drive readers to a site and how to convert those readers to leads. Driving readers is no more than using social media outlets, writing great content and showing up high in search engine results. As for converting readers to clients, that is a horse of a different color. Great content can make this easier, but for the most part, you have to have a site that has lead capture forms as well as a clear call to action on your site. I have seen many people have a contact form on their site with no introduction to the contact form and no call to action to prompt the reader to use the contact form. I have seen forms that are called “Obtain More Information” which require readers to fill out personal information, but gives no reason for the required info nor what the reader can hope to get for providing it. Having the forms on the site it the first step to gaining the lead, but it is NOT the only step. These are a few of the common mistakes that I have seen. The great thing is these are mistakes that can be corrected easily.

Blogging can be an important part of your business today. It is really up to how you work it. Some people have mastered it. Some people have perfected it. Some people have manipulated it. Most people are in need of help with it. Where do you fall? If we can help you, contact us @ 865-951-0522 or visit http://positiverealestateprofessionals.com/membership-request-process.