Comments on: Should I Hire a Stager?

By: Danny Thornton

Danny Thornton — Wed, 18 Nov 2009 23:58:09 +0000

@Lori Cain: Lori, that is such a great point.

By: lcain

lcain — Wed, 18 Nov 2009 15:13:11 +0000

As a Realtor, I would not dream of selling my own home without hiring a professional stager. I can be objective on price (I think), but it’s difficult to look at your own belongings and comfortable arrangement from a Buyer’s perspective.

By: Danny Thornton

Danny Thornton — Sun, 15 Nov 2009 00:07:50 +0000

@Rich Dansereau: Rich, I could not agree more. Instead of leaving our customers wondering if it would work, do it from the get go.

By: Danny Thornton

Danny Thornton — Sun, 15 Nov 2009 00:07:01 +0000

@Allegra Dioguardi: That it is. However, even then some people take it to the extreme.

By: Rich Dansereau

Rich Dansereau — Sat, 14 Nov 2009 23:16:58 +0000

Great post. I completely understand the general reasons provided as to why a Realtor might not use a stager but that doesn’t mean they make sense. Looking at Allegra’s stats it would seem ludicrous not to use every tool at your disposal to market and sell your clients’ home.

By: Allegra Dioguardi

Allegra Dioguardi — Sat, 14 Nov 2009 23:05:20 +0000

Color totally depends on the demographic, I agree.

By: Danny Thornton

Danny Thornton — Sat, 14 Nov 2009 23:02:28 +0000

@Allegra Dioguardi: Allegra, the orange wall might actually go over well here in Tennessee. Just the other day, I walked into a friends home that has their property on the market. As soon as I walked in, the first thing out of my mouth was “Are you NOT trying to sell your home?”. After a stunned look, I explained why I said what I did and commented about all the baby pictures and family photos. I then told them they need to find a stager. When asked if I knew one, I felt bad because we do not have any in the Tennessee area that are members of our online real estate network. I have to work on that and get some more. Actually, we need them from all over the US.

By: Allegra Dioguardi

Allegra Dioguardi — Sat, 14 Nov 2009 22:28:16 +0000

@ Danny:I couldn’t agree more. I tell my clients “You may love these people in your pictures (or your cow collection, deer heads, orange walls etc.) but your home needs to appeal to a broader audience”
When I suggest I do not “neutralize” I mean that I do not recommend leaving a bland vanilla box. Personal pictures are not “Universal” they are personal.

By: Danny Thornton

Danny Thornton — Sat, 14 Nov 2009 22:21:44 +0000

@Ellen Dioguardi: Ultimately, it is all about the seller.

By: Danny Thornton

Danny Thornton — Sat, 14 Nov 2009 22:21:03 +0000

@Allegra Dioguardi: I have to agree that most people can not visualize a homes potential. With that said, it makes it even harder to visualize a home being yours when someone’s picture are all over the walls and furniture.