SERPs: What does it mean?
I first mentioned SERPs in my article Using Comments to Build Links and Drive Traffic – Part 1 a couple of days ago. In that article, one of the readers asked if I would go into the details of what SERPs are. Well, in a nutshell a SERP is a search engine results page. When a searcher enters a keyword search into their search engine, they will get 
a number of results that are then listed on a page. This page is called a search engine results page.
The SERP page can possibly return contextual, algorithmic, or organic search listings. Also, you have to be aware that it can return sponsored listings, images, maps, definitions, videos, or suggested search refinements. These results are generated by the search engines using content contained within the Metadata tags of a web page to generate the content that makes up a search snippet. The title tag will be used as the title of the snippet while the contents of the description tag will be used for the description. If these tags are not available then the search engines can pull content from within the page to use in place of the description tag. Thus SERPs are intimately connected to SEO.
I have heard some people mention that they do not pay any attention to SERPs. The issue with that is the less you pay attention to it, the less likely you are to be found in search engines. I guess if you are just writing a blog in order to have all your thoughts written down in one place, then you can ignore SERPs. However, if you are wanting to be found by more people, you need to put some effort into your SEO and SERP.
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Contextual search listings are paid advertisements closely relating to the information the user happens to be viewing.
Algorithmic search listings rely heavily on a site’s meta tags. This is not as popular as it once was because some webmasters practiced keyword stuffing which utilized keywords that oftentimes did not relate directly to site’s content.
Organic search listings are those that are relevant to the search terms.
Hope this helps to clarify the difference.
[...] Lastly, the addition of the tool is simple to setup. For members of PREP, all you need to do is log into your dashboard. Then go to Settings on the left side and look for “Fast Verification”. Once there, click on the link. When it opens, there will be four large blanks. Below all four will be 4 different links to each of the respective sites. Click on each and look for the code that it is requesting in the examples below each blank. As always, if you have issues, please call one of admins. Unfortunately, this is not something that we can do for you. With that said, it is definitely something that I highly recommend that each person uses. In the long run, it can help you show up higher in SEO and SERP. [...]