Positive Real Estate Professionals

Now that you have decided the purpose of your business blog and identified (as best you can) your audience, it is time to get blogging! Now I can’t tell you how to write, hopefully you learned this at some point in your educational career. What I can do is reassure those of you who are nervous about writing, unsure of how to begin, or simply feel that you have nothing to say, that we all had these self-doubts the first time we glared at the computer monitor and it glared back at us. Believe me when I tell you that the comfort level with putting yourself out there through blogging does get better the more you write.

Remember the ultimate goal of a blog on a business site is to attract more business. Nobody is expecting a PhD. level dissertation nor even a college level paper. In fact, writing in a lofty manner may mean that your message goes right over the heads of those who it is intended to reach. I would definitely recommend writing clear and concise posts that maintain their focus and are easily understood by your site’s visitors.

Once you have written your blog post it is important that you check it for grammatical and spelling errors; many visitors will tolerate one or perhaps two errors but the ‘Grammar Police’ in the blogosphere can be quite brutal and unforgiving in pointing out your errors. I would definitely recommend using the option and/or a browser with a built in spellcheck function. Additionally you may want to add pictures (make sure they are yours or you have gotten permission to use them) or videos to your post. These should illustrate the point you are making and enhance the overall message of your post. Media is also effective at drawing the reader through the post. A top complaint of blog readers is running into a ‘wall of words’. This means that many readers feel overwhelmed by blog posts that seem to be numerous paragraphs of writing without any illustration.

There is one last thing you should always do before hitting that button, preview your post. On Wordpress platforms this is easy to do thanks to the button located under the Publish tab on the right hand side of your dashboard. This will allow you to see and read your post just as a visitor to your site would. Once you are happy with your post, hit the publish button and you are done. Well, except for moderating and responding to comments…

For some more info on the basics of blogging, check out these past PREP posts:

What Do Consumers Want From Your Website?

Blogging 101: It’s Not Rocket Science

How do I blog? Oh, let me count the ways.

Are Your Videos Formatted for SEO

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.