Create A Newsletter – Marketing Your Business Online
A newsletter is a great way to keep your name and business in front of site visitors, past clients, and potential referral sources. In the highly competitive times in which we live, it is important to maintain contact with your SOI (Sphere of Influence). An easy, and generally economical (some services are FREE with conditions) way to do this is through an opt-in newsletter.
An opt-in newsletter is basically a monthly, bi-weekly, or weekly email that is sent out to your newsletter subscribers. Email newsletters oftentimes highlight articles you have written, important events in your area, or anything else that can be used to stimulate a subscriber’s interest in your business. You want to make subscribing to your newsletter as easy as possible; this means the placement of the subscribe box should be highly visible on your website. One thing to remember is that those on your distribution list have explicitly agreed to receive your newsletter by signing up for it. Because of this opt-in feature your newsletters are NOT spam. Conversely, it should be equally easy for those who no longer choose to receive your newsletter to unsubscribe.
There are many newsletter services to choose from. Below are several that are very reputable. Click on the various icons to visit their sites for more information. BTW, PREP is not compensated in any way by any of the following services.




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