YouTube And Your Business
Do you have a
account? Do you use it? How do you use it? In this post I want to examine the benefits that YouTube (and other video service hosting sites) can bring to your business.
Most smart business people already recognize the reach of the internet in getting their business out there. From stand alone websites like Strategic Funding Concepts to sites like RE/MAX Lakeside: Lake Arrowhead Real Estate which take advantage of the SEO juice that a network creates, a huge part of any overall business plan should incorporate a dynamic website. Dynamic websites have new material added on a regular basis.
Adding new material can be easily accomplished through adding new static pages, blog posts, images, or videos. While traditional blog posts are one of the easiest ways to add new content, both photo and video posts are growing in popularity. Here is a great post on the benefits of photoblogging Say It With Pictures – Photoblogs. You can either incorporate photoblogs and videoblogs (vlogs) into your existing blog or you can create an entirely separate blog just for these mediums. Here is a post on the benefits of multiple blogs Increase your SEO with multiple blogs on one site.
If you have a YouTube account (or an account with one of the other video service hosting sites) then using videos on your site is a snap. From walkthrus of your property listings to potential issues home inspectors encounter everyday to a walking tour of a local attraction, it has never been easier to incorporate these videos into your site. All you do is upload your video to whichever service you have an account with. This then places it in your account so that when others view it, they know it comes from you. You can then use your video’s URL to place it in your blog as a post. That is all you do! You have now added to your video library and to your website; this is a win/win on both counts.

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