Positive Real Estate Professionals

PositiveRealEstateProfessionals.com now offers Video Blogs in conjunction with an account on our real estate network. The Video Blogs, just like the Photo Blogs and other additional blogs, can be purchased for a one time fee of $100. One of the greatest benefits of having this additional blog is that the page with all the blogs would be indexed and followed by the search engines, unlike tags or categories. In addition, you will be able to set the keywords for the Video Blog as well as each and every individual post that occupies space on the Video Blog. Any of these three blogs can be purchased from the main page of PREP.

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Over the last month I have discussed mastering search engine optimization with many of our members of this online real estate network as well as clients of R & D Art. In those conversations, it always seems to end with me telling them that to master SEO it is not all about the meta keywords that are in your site. Actually, that might be the weakest link to mastering SEO and getting the search engines to recognize you. With that said, I think the biggest problem is that people think they need to master Google and forget about Alexa, Yahoo, and Bing. Regardless what my personal feelings are on the search engines, I still have to pay homage to them.

If you notice, I have linked to several keywords in my first paragraph. However, only one of those keywords is something that I really key on for our real estate based site to show up in. That is: real estate network. Over and over, when we blog, we want to make sure that we are keying on this phrase. With that said, it is not certain that phrase that will drive readers to our site. We make sure that our articles are packed with keyword enriched content. I have said it many times before and I will say it again; CONTENT IS KING. No matter where you go on the net, anyone that knows anything about SEO will tell you this. Great content will win every time.

One of the things that I see that people do is have a very short post on their site or even worse, a recipe, and they hope that it pushes them up because they wrote a blog. Unfortunately, writing a recipe on a real estate site really is not going to carry much weight with the search engines. People might think you are more down to earth and come looking for more recipes, but frankly, the search engines won’t. It is the same with many topics that do not pertain to your main topic. The great thing about the main blog for PREP is that we can discuss SEO, SERP, blogs, social media, social media marketing, financing, the housing industry, and a world of other topics and still be point on. The great thing with a Realtor® is that they can discuss local events, neighborhoods, dining, schools, shopping, and much more and still be right on target. However, if your blog is about USDA or FHA, home staging, or home inspections, appraisals or home repair, then most readers are going to want the articles to be about that. They do not want to sort through all the fluff to get to the meat.

Here is one thing that I also see that people have a tendency to do; they write on a level that not many can understand. So many times I have had to tell bloggers to “dumb it down”. For those that do not understand that, it just means that you are probably writing on a college or doctoral level. I do not really know many people that understand that. The key element in this is to write on a secondary or grade school level. It means leave the 6 syllable words at home. With that said, don’t sacrifice your article for the sake of this procedure.

I would have to say the next thing that I see in bloggers that ask me why their sites are not showing up at the top of search engines has to be the lack of consistency. In the last month I have talk to two different bloggers in reference to this fact. One had 8 articles published and the other had 6. Both wondered why they could not be found on the first 3 pages in the search engines. Well, frankly, if I were only writing 8 articles over a 6 month period, I would not be found either. Blogging is not something that you can do just when you feel like it and magically appear. You have to work at it. And by working at it, I am not referring to 20 hours a week. However, being able to sit down and post 5 or 7 post during your downtime and have them automatically publish is a great feature. Not many platforms can supply that fact. But, even if you do not have that opportunity, 2 to 5 hours a week can still net you the front page of keyword searches where as neglect cannot.

Another thing that I notice that people have a knack for forgetting about has to be linking. Rich wrote an article about linking the other day and in it he talked about linking to some of your older articles. If you have not read that post, I recommend that you do. I have caught myself forgetting to use links in post, so it happens and I can understand that. However, if we want to get pushed up in the search engines, we need to link like crazy and I am not just talking about in our articles on this site. We do it to all of our sites. Use links to your other sites through your signature and then you can make sure that you have it covered all the time.

Now, this is where most people stop when it comes to SEO. PREP does not. This is where the power of Wordpress extends to help push your SEO even further. This real estate network has a feature that allows for you to send trackbacks to other links that you have used in your post. This is a great way to get internal links built for your site, or maybe external links built using another site you own. Regardless, it takes linking to another level.

The last thing that I will talk about is the added feature of the All In One SEO Pack. For those of you that do not understand what this provides, let me state it like this. The All In One SEO pack gives you the added ability to optimize pages, post, and your site individually. Here are some features:

• Advanced Canonical URLs

• Fine tune Page Navigational Links

• Built-in API so other plugins/themes can access and extend functionality

• ONLY plugin to provide SEO Integration for WP e-Commerce sites

• Nonce Security

• Support for CMS-style Wordpress installations

• Automatically optimizes your titles for search engines

• Generates META tags automatically

• Avoids the typical duplicate content found on Wordpress blogs

• For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install.

• For advanced users, you can fine-tune everything

• You can override any title and set any META description and any META keywords you want.

• Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.

In closing, mastering SEO is not something that will happen over night. I have seen Black hat tricks and grey hat tricks in SEO and I have seen both cost site owners their place in search engines when they are caught. In the long run, it is so much better to just do it the right way.

Positive Real Estate Professionals (PREP) can help you achieve the recognition you and your business deserve through our highly versatile and search engine optimized member websites, lead capture, and visitor friendly layout. If you are a professional who works in the real estate industry or one of the related fields that service the needs of the real estate industry then this real estate network can be just what you need to take your business to the next level. If you have questions or would like to join CLICK HERE.

A few days ago, a potential new member to PREP asked me why we were always talking about the additions and changes that we were making to our real estate network. He wanted to know how stable the network was or if we were spending our time fixing issues. The answer to that is real simple; Positive Real Estate Professionals is always evolving. We have made a commitment to our members and readers. That commitment is to provide the best platform that we can for ease of use for both the members and readers. To do that, we have to continue to research tools that are available to make sure that they can benefit us as a network. Read More

Many of you know the story of Positive Real Estate Professionals. However, there are still a lot of people out there that do not, this post is being written for you. It will tell you how we turned this real estate network from a dream to a vision to a reality. It has been a long road, but we have overcome many obstacles to get to where we are today. We have more than 50 members, almost 40 active blogs, a Google ranking of 3 and an Alexa ranking of 49,829 as of writing this article. I am often asked what this means for a new user. In simple terms, it basically allows you to start a web/blog site and get instantaneous results from it. That in itself is worth it’s weight in gold. Read More

“Why should I join Positive Real Estate Professionals?” This is a question that I get asked several times a day. It is also a question that I will continue to get asked on a daily basis regardless of what I say in this article. However, I am going to attempt to answer many common questions about joining a real estate network like PREP. Read More

Over the time that I have spent on the internet, I have seen many people employ this strategy when it comes to blogging and social media. The first thing they do is take the proverbial “big bite” out of social media and sign up for all of the networks they can not really understanding what they can do for them much less knowing how to use them. Many people think that they can accomplish so much more by doing this. However, it goes back to the old way of thinking that the fact of the matter is, ‘less is really more.’ Read More

Over my 22 plus years being in the working world, one thing that I have found to be constant that seems to rear its ugly head is indecision. Many times these people are referred to as “fence sitters” and lord knows, we all know a few. As for the real estate world, the National Association of Realtors® released this video a while back to make this very point. Read More

Diversification is the KEY to success in the blogging world from a marketing standpoint. Lately I have been reading articles like Confessions of a Former “Google Tramp” and Are you placing all your eggs in 1 basket? (Series Part 1). Those two articles in themselves got me thinking of how many people experience this very issue. I would liken this very issue to a person that sticks their toe in a pool, then their foot, then up to the knee, and so on and so on. This is how some people treat blogging. They think that they can start one blog and it will take them to stardom. Read More

Over my 20 plus years of being a part of the work force I have learned many things. Typically, I share that acquired knowledge with the people around me. In doing this, it also allows me to acquire knowledge that they have gained as well. It is from this sharing of knowledge coupled with the years of experience that I write this new article. It is this new article that prompts me to ask “Does your blog get you the exposure that you need?” Read More